Tech Talk — NBCUniversal tunes into commerce with ShoppableTV

By May 13, 2019 Featured

This is SO cool! The productivty of being a couch potato has yes again multiplied.

“Comcast’s NBCUniversal today unveiled ShoppableTV, which lets viewers purchase products while watching TV shows by pointing their smartphone camera at a screen during “on-air shoppable moments.” NBC, NBC Sports, Telemundo, USA Network, Bravo, E! and CNBC Prime are among the company’s brands that will participate in the plan over the coming months, according to an announcement shared with sister publication Mobile Marketer.”

Read more from Retail Dive’s article here >>

Tracey Wells-Schneps

Author Tracey Wells-Schneps

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