Operational Excellence — Target courts 3rd-party sellers with invite-only launch

By March 8, 2019 Featured

This strategy is straight from Amazon’s playbook. Wouldn’t it be better for Target to differentiate from Amazon or go toe-to-toe?

“While it’s hard, if not impossible, to beat Amazon on volume, a more carefully curated assortment of on-trend brands (a classic page from Target’s merchandising playbook) may give it an edge with online consumers.”

Will be interesting to see how this plays out.

Read more from Retail Dive’s article here >>

Tracey Wells-Schneps

Author Tracey Wells-Schneps

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