Industry News — H&M is ready for Gen Z

By May 10, 2019 Featured

“Having underinvested in online previously, H&M is playing catch up but is making up for it now with numerous initiatives, and will roll out click & collect and instore returns to more markets this year,” Kate Ormrod, lead retail analyst at GlobalData Retail, said in comments emailed to Retail Dive. “Users in the US can now buy H&M products directly on Instagram without leaving the app. Being part of this trial signals H&M’s intentions to become more innovative online, much needed to compete with online pureplays.”

Read more from Retail Dive’s article here >>

Tracey Wells-Schneps

Author Tracey Wells-Schneps

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