Customer Experience — Lessons learned from a trip to Neiman Marcus’ Dallas flagship

By April 25, 2019 Featured

“Bringing shoppers into stores and converting browsers into buyers is all about being more human in an increasingly inhuman world, writes retail consultant Bob Phibbs.”

“Luxury brands have an outdated notion that service means remaining on the sidelines and acting aloof until the shopper asks for something. That’s not what shoppers want. People go into a store to experience a feeling. When they feel like they’re in a fishbowl or being ignored, it doesn’t exactly inspire spending.”

See more from Retail Dive’s article here >>

Tracey Wells-Schneps

Author Tracey Wells-Schneps

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