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Glossy: Sephora head of omnichannel retail: ‘We need to over-deliver’

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“In today’s retail environment, “omnitude,” or approaching everything from the omnichannel perspective, is really critical because our consumer has high expectations. We cannot just deliver, but we need to over-deliver and make it really great for her. We want to serve the client the best way we can, regardless of where she is shopping with us.”

How are they doing this? With the Store Companion app, “which serves as an in-store shopping companion as soon as the customer enters the store; it puts past purchase information and personalized product recommendations at their fingertips.” Click here to read more…