Promising results after black Friday?

Over 75 Percent of Americans Spent the Same or More Than in 2015

  • 89% of shoppers took advantage of in store and online purchasing
  • 80% of all spending captured by retailers with a physical presence
  • 57% of adults visited stores and/or shopping centers on Thanksgiving Day and/or Black Friday, up from 51 percent in 2015
  • Among those who used a mobile device while shopping, 80% bought items in the store
  • 64% of those purchasing online and picking up in store (click & collect) made an additional in store purchase